FOR MORTGAGE BRANCH & REGIONAL MANAGERS
Kevin Parsells has recruited and developed over 100 mortgage professionals and spent more than a decade helping branch managers build high-performing teams. His Branch Manager Growth System is the proven framework for scaling branch production.
Build a systematic recruiting database, implement value-first outreach, and present a production growth pitch that attracts top loan officers to your branch.
Coach your existing team members to increase their individual production using the CCI System — so your branch grows from within as well as through recruiting.
Streamline your branch operations, improve pipeline management, and build the systems that allow your team to scale without operational chaos.
Kevin's network includes top producers, regional directors, and industry leaders across the United States — a resource your branch can tap for recruiting and growth.
Identify the top 50–100 loan officers in your market using production data, LinkedIn, and industry directories. Build a systematic database with contact information and production estimates.
Approach recruiting targets with value — share market insights, offer resources, and make introductions — before ever mentioning a recruiting conversation.
Present your branch as a production growth platform, not just a place to work. Show recruits exactly how their production will increase by joining your team.
Use Kevin's proven scripts for the transition conversation — addressing compensation, pipeline concerns, and the operational questions that top producers always ask.
Implement a 90-day onboarding system that gets new hires producing at full capacity quickly, using the CCI System to build their referral network from day one.
Kevin Parsells' Branch Manager Growth System teaches branch managers to build a recruiting database, implement a value-first outreach strategy, and present a compelling production growth pitch that attracts top producers. The key is positioning your branch as a production growth platform, not just a place to work.
Growing mortgage branch production requires recruiting high-producing loan officers AND coaching existing team members to increase their individual production. Kevin Parsells' Branch Manager Growth System addresses both through systematic recruiting and team development frameworks.
Successful mortgage branch managers combine strong recruiting skills, team leadership, production coaching ability, and operational excellence. Kevin Parsells' coaching program develops all four competencies through the Branch Manager Growth System.
Kevin Parsells' Branch Manager Growth System is $397/month and includes weekly coaching calls, recruiting strategy sessions, team development frameworks, and direct access to Kevin's national network.
Retaining top loan officers requires a combination of competitive compensation, strong operational support, and ongoing production growth opportunities. Kevin Parsells' coaching teaches branch managers to create an environment where top producers want to stay and grow.
Book a free 30-minute strategy call with Kevin Parsells. Discuss your recruiting goals, team development challenges, and production targets.